Ivona Trajanovska’s Macedonian company Pro Fit, with the support of the Fund for Innovation and Technology Development, launched its own innovative product, the HiLife cracker, which is one of the best sellers today.
The Pro Fit company, which promotes a healthy lifestyle and diet on the market, procured products from other countries at high prices in order to meet the needs of buyers who practice a healthy diet.
In the call for Startup Heroes promoted by the Fund for Innovation and Technology Development, Trajanovska recognized an excellent opportunity for branding her product. In addition to the realization of the dream of the owner of Pro Fit Trajanovska, it meant a reduction in consumption for the purchase of products from abroad and the end of procurement procedures.
Today, the Pro Fit company is one of the supported heroes who received a financial support from the Fund for Innovation and Technology Development, and their cracker after the promotion in the markets becomes a favorite snack for many.
Read about the realization of her dream in the interview for Inovativnost.mk