Another #FITRClassroom was successfully held with Bjorn Trovery, one of the main people who manages the communications on Facebook, who shared valuable tips&points how to create a successful "real time marketing" strategy. Participants had a great opportunity to hear real-life experiences from Facebook's greatest communications expert and get answers to many questions.
How important it is to have a real time marketing strategy for your brand’s success in certain industry, Bjorn presented to participants through a practical example and real experience of the RedStripes brand from Jamaica, which used a real situation to connect with a particular event and thanks to the quick reaction of the marketing team, they have achieved a great success and a greater brand recognition. "Non-traditional marketing also means non-traditional PR tactics," Bjorn said. He shared some important points in creating a "real time marketing" strategy:
The webinar ended with an interactive session with numerous questions on the topic, where the participants had a great opportunity to get expert answers to
We invite you to another interesting #FITRClassroom which will take place on March 3, at 19.00h on the ZOOM platform. You will have a great opportunity to meet James Gregson, Digital Marketing Director at LEGO, who will speak on the topic: "How to create engaging content for your social media audience."