#FITRClassroom with James Gregson, Lego’s Creative Digital Director: How to create engaging content for your social media audience
Time: March 3 (Wednesday), at 19.00h
How to create engaging content for your audience, how to animate your users daily with creative content on social media and at the same time achieve a good brand perception? You will get many ideas and tips at the next webinar with James Gregson, Head of the digital media content creation team of Lego’s group. He will reveal to you how LEGO has been building brand loyalty and trust with its audience for decades by developing global and evocative content on the group's social platforms, which manages to attract and animate millions of fans every day.
James began to build his career in "non-traditional" brand strategy and through his experience he has built a combination of technical understanding & conceptual creativity to create effective, measurable programs for clients and brands.
James is currently the Creative Digital Director at LEGO and leads a team of digital content strategists, creative designers, producers and video editors. He is responsible for creating the best digital content for LEGO social media.